One-third of Brazilians listen to music online daily, points out Cetic.br

Streaming services show a growth trend among Internet users

New data from the TIC Domicílios 2017 survey indicates that 29% of Brazilians listen to music online every day. Daily frequency is more common among younger people: 55% of young people aged 16 to 24 have the habit of listening to music online daily. The cultural activities module included for the first time in the TIC Domicílios 2017 survey was presented during the launch debate of the TIC Domicílios 2017 publication at the opening session of the VIII Internet Forum in Brazil, which took place last Monday, 5/11.

Access to cultural content online

According to the survey released by the Brazilian Internet Steering Committee (CGI.br) through the Regional Center for Studies on the Development of the Information Society (Cetic.br) at the Brazilian Network Information Center (NIC.br), 50% of the population listen to music online and the same proportion watch videos, programs, movies, or series online. For these activities, frequency, payment, and content source were investigated.

While the habit of listening to music online daily prevails, weekly or daily frequency is more common for movies (27%) and series (21%). Paying to access such content is less common among the Brazilian population, reaching 10% for movies and series and 5% for music.

Regarding the origin of the content, Brazilian music was consumed by a larger percentage of the population (48%) than foreign music (28%), which is not the case for movies and series. The origin of the consumed content varies by social class, especially for foreign content: while 57% of individuals in class A watched foreign films, only 8% of class DE did so. "Language barriers strongly influence the diversity of content that different population segments access online, highlighting the importance of encouraging national content production," evaluates Alexandre Barbosa, manager at Cetic.br.

Creation and dissemination of online content

In terms of content production, there was an increase from 31.1 million individuals publishing their own content online in 2013 to 44.7 million in 2017, which corresponds to about a quarter of the population over ten years old (26%). The most published type of content is images, posted by 24% of individuals.

The purpose of creating and posting self-authored content was more amateur than professional: the dissemination of everyday facts or situations (17%) is more mentioned than the dissemination of a work (9%), artistic content (7%) or selling products or services (5%). Reinforcing this perception, only 2% of individuals who created and posted their own content online received any kind of remuneration for it.

Influence of connectivity on access to cultural content

Among Brazilian Internet users, TIC Domicílios indicates that the type of connection and devices used influence cultural activities. According to the survey, 72% of Internet users who have fixed broadband at home watch videos online, while among those with mobile connections at home this proportion is 57%. Concerning devices, 51% of users who access the network both by cell phone and computer listen to music daily. This proportion is only 32% among cell phone-exclusive Internet users and 24% among those accessing the network using only a computer.

Among cell phone users, there is still the question of the form of connection, as those who do not use WiFi show much lower content access levels. “Even though the Internet has contributed to expanding access to culture, the results indicate that inequalities in network use are also determinants of online content consumption," considers Barbosa.

The historical series of the TIC Domicílios survey demonstrates a change in the form of access to content, with streaming services showing a growth trend, while download activities remain stable or tend to decrease. In 2017, audiovisual practices (such as watching videos, programs, movies or series and listening to music online) were performed by 71% of Internet users, while 42% of them downloaded music and 23% downloaded movies. "This indicates that users are increasingly opting to access content through streaming platforms," notes Barbosa.

Access the full TIC Domicílios 2017 and review the historical series: https://cetic.br/. Read the publication (https://cetic.br/pesquisa/domicilios/publicacoes) and compare the evolution of indicators through the data visualization available at: https://data.cetic.br/cetic/explore?idPesquisa=TIC_DOM.

Also check out the qualitative survey "Culture and technologies in Brazil: a study on the cultural practices of the population and the use of information and communication technologies" at: https://cetic.br/publicacao/cultura-e-tecnologias-no-brasil/ .

About Cetic.br

The Regional Center for Studies on the Development of the Information Society, by NIC.br, is responsible for producing indicators and statistics on the availability and use of the Internet in Brazil, disseminating periodic analyses and information on the development of the network in the country. Cetic.br is a Regional Study Center under the auspices of UNESCO. More information at https://www.cetic.br/.

About the Brazilian Network Information Center – NIC.br

The Brazilian Network Information Center — NIC.br (https://www.nic.br/) is a civil, non-profit private entity, which besides implementing the decisions and projects of the Brazilian Internet Steering Committee, has among its tasks: coordinating the domain registrar — Registro.br (https://www.registro.br/), studying, responding, and addressing security incidents in Brazil — CERT.br (https://www.cert.br/), studying and researching network technologies and operations — Ceptro.br (https://www.ceptro.br/), producing indicators on information and communication technologies — Cetic.br (https://www.cetic.br/), implementing and operating Internet Exchange Points — IX.br (https://ix.br/), enabling the participation of the Brazilian community in the global development of the Web and supporting public policy formulation — Ceweb.br (https://www.ceweb.br), and hosting the W3C office in Brazil (https://www.w3c.br/).

About the Brazilian Internet Steering Committee – CGI.br

The Brazilian Internet Steering Committee, responsible for establishing strategic guidelines related to the use and development of the Internet in Brazil, coordinates and integrates all Internet service initiatives in the country, promoting technical quality, innovation, and dissemination of offered services. Based on the principles of multistakeholderism and transparency, CGI.br represents a democratic Internet governance model, praised internationally, where all sectors of society participate equitably in its decisions. One of its formulations is the 10 Principles for Internet Governance and Use (https://www.cgi.br/principios). More information at https://www.cgi.br/.

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Weber Shandwick
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Ana Jones – ana.jones@webershandwick.com - (11) 3027-0200 ext: 312

Communication Department - NIC.br
Caroline D’Avo – Communication Manager – caroline@nic.br
Everton Teles Rodrigues – Communication Coordinator – everton@nic.br
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This content was automatically translated with the support of artificial intelligence.