ICT Enterprises 2013 identifies advances in the use of mobile technology

Results indicate greater use of corporate tablets and cell phones

Brazilian companies are increasingly adopting Information and Communication Technologies (ICT) in their daily activities. This is one of the conclusions of ICT Enterprises 2013, a survey developed by the Brazilian Internet Steering Committee (CGI.br) through the Regional Center for Studies on the Development of the Information Society under the auspices of UNESCO (CETIC.br). The growth in ICT mobility is evidenced by the use of corporate cell phones—which reaches 71% in small companies and 96% in large ones— as well as the increase in the use of tablets and 3G connections.

In its ninth edition, ICT Enterprises aims to measure the reach and impact of ICT in the productive sector of the country. A total of 6,429 Brazilian companies with 10 or more employees across eleven different economic sectors were interviewed, representing all regions of Brazil.

“In seeking to explore the use companies make of Information and Communication Technologies, ICT Enterprises 2013 investigated not just the presence of infrastructure but also ICT adoption to explore possible ramifications on business activities,” says CETIC.br manager Alexandre Barbosa.

The study confirms the near-universal access to computers and the Internet in Brazilian companies: 97% used computers last year and 96% accessed the Internet. Both wired (84%) and wireless (74%) LAN networks are significantly present in companies using computers, as are DSL and cable connections, with 64% for both types.

Mobility
ICT Enterprises 2013 confirms the growing presence of mobile devices among companies. Tablets are present in 21% of organizations, up from 19% in 2012. The biggest increase was noted in large companies, which went from 33% in 2012 to 42% in 2013.

Social networks
The study also highlights companies' presence on social networks. Unlike households in the country, where, according to ICT Households 2012, 73% of Internet users claim to have a profile or personal account on social networks, only 39% of Brazilian businesses with Internet access participate in these communication channels. The information and communication sector stands out with a 63% adherence and the accommodation and food sector with 51%. Among companies with social media profiles, 66% maintain a dedicated person or area responsible for the company's monitoring on the network.

In 2013, activities performed by companies on social networks were also investigated. It was found that 60% of Brazilian businesses present on social networks use these tools to launch new products or services, 54% for promotions, and 34% to sell products and services.

Websites
Regarding Internet presence via website, just over half of the total companies with Internet access (56%) have websites or pages on the Internet, with this proportion reaching 89% in large companies. The communication and information sectors stand out (90%). Among large companies, only 3% do not have a website but are on social networks, while among small companies this proportion is 13%.

E-commerce
In 2013, 58% of Brazilian companies with Internet access stated they purchased online and 16% sold through this means. Comparing with the Information Society Statistics by Eurostat, it is observed that the proportion of Brazilian companies selling online is similar to that in the European Union in the same year, where 14% of companies claimed to conduct this type of operation.

Investment in software
Generally, only 31% of companies using computers claimed to have introduced new softwares or significantly improved them. This percentage reaches 26% in small companies and 52% in large companies. Among companies using computers, the most utilized softwares are those acquired through usage licenses (82%), followed by software obtained through open licenses (48%), and finally, those acquired by custom request (28%).

The internal development of softwares, which generally requires skilled labor, was identified in 43% of large companies. In contrast, the proportion is 14% among small and 25% among medium-sized companies. The data from 2013 reveals that there is a dedicated person or specific area for information technology or computing in 33% of Brazilian companies. In small ones, this proportion is 24%, while in medium and large companies it reaches 51% and 89%, respectively. When questioned about difficulties in hiring professionals, 51% of companies replied that the major problem is the lack of specialized IT qualifications.

To access the complete indicators of the ICT Enterprises 2013 survey, visit the https://www.cetic.br website.

About CETIC.br
The Regional Center for Studies on the Development of the Information Society under the auspices of UNESCO (CETIC.br) is responsible for the production of indicators and statistics on the availability and use of the Internet in Brazil, disseminating periodic analyses and information on network development in the country. More information at https://www.cetic.br/.

About the Brazilian Network Information Center – NIC.br
The Brazilian Network Information Center — NIC.br (https://www.nic.br/) is a non-profit civil entity that implements the decisions and projects of the Brazilian Internet Steering Committee. Permanent activities of NIC.br include coordinating domain name registration — Registro.br (https://www.registro.br/), studying, responding and addressing security incidents in Brazil — CERT.br (https://www.cert.br/), researching network technologies and operations — CEPTRO.br (https://www.ceptro.br/), producing indicators on information and communication technologies — CETIC.br (https://www.cetic.br/) and hosting the W3C office in Brazil (https://www.w3c.br/).

About the Brazilian Internet Steering Committee – CGI.br
The Brazilian Internet Steering Committee is responsible for establishing strategic guidelines related to the use and development of the Internet in Brazil, coordinating and integrating all Internet service initiatives in the country, promoting technical quality, innovation, and dissemination of offered services. Based on the principles of multistakeholderism and transparency, CGI.br represents a democratic Internet governance model praised internationally, where all sectors of society participate equally in its decisions. One of its formulations is the 10 Principles for Internet Governance and Use (https://www.cgi.br/principios). More information at https://www.cgi.br/.

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