TIC Companies 2012 reveals that half of large companies already use social networks

Survey analyzed the technological infrastructure and activities related to the Internet in over six thousand companies

The Center for Studies on Information and Communication Technologies (Cetic.br), an entity linked to the Brazilian Network Information Center (NIC.br), presents the results of the TIC Companies 2012 Survey. The study was conducted in 6,400 companies nationwide with 10 or more employees, covering all regions of Brazil and eleven different sectors of economic activities.

One of the highlights is the near universalization of Internet access. According to Cetic.br, 97% of companies have access to the network, and the number of employees who use the Internet (45%) is close to those who use a computer (49%).

DSL broadband connection via the telephone network is the most used throughout the historical series of TIC Companies, reaching 65% in this eighth edition of the survey. However, the use of cable connection technology showed the greatest growth, increasing from 22% in 2008 to 57% in 2012. Meanwhile, the 3G modem connection is present in 40% of companies, reaching a level of 72% in large companies.

Highlights on the use of ICT in Brazilian companies
The intensity and purpose of ICT use vary according to the size and segment of the company, however, some activities stand out:

• Activities like sending email (98%) and information search (91%) continue to be the most common among Brazilian companies regardless of size.
• Shopping carts (21%) and online payment (14%) are infrequent on company websites;
• The “.com.br” domain reached 90% of companies with websites on the Internet. The generic “.com” domain is the second most used domain, mentioned by 6% of them.

Electronic government
The use of online government services by Brazilian companies remains focused on information seeking, with online tax payments being the most used transactional services, done by 64% of companies. Registering companies and submitting proposals for electronic bids/auctions are activities performed by only 24% of companies. At an even lower level is the activity of acquiring goods or services from government organizations (auction), carried out by only 9% of companies. This result suggests that there is still a gap in the offer of transactional services over the Internet for companies.

Website
The survey indicates that 92% of companies with sites present institutional information on their pages, with a smaller proportion offering transactional resources. Additionally, 55% of Brazilian companies are present on the web through a Web site, but this figure varies according to size: 87% of large companies have an Internet presence with a website, while in small companies this proportion is 48% and in medium-sized companies it is 74%.

Social networks
Only 36% of companies have a profile on any social network. When analyzed by size, the percentage decreases for small companies (33%) and increases for medium and large ones with 43% and 50%, respectively.

As for activities on social networks, 78% of companies publish news related to the company; 74% respond to comments and queries and 72% publish content related to the company's area of expertise. Also in the social media context, 38% of companies publish information at least once a week, while 26% update channels daily.

Investment in software in companies
The TIC Companies Survey also reveals that 30% of corporations introduced new software or improved existing software. In companies with 10 to 49 employees, this percentage was 25%, while in medium and large companies the proportion reaches 42% and 57%, respectively. Additionally, there was an increase in outsourcing IT services. In 2007, this percentage was 45%, and by 2012 it had reached 58%, mainly for technical support.

The vast majority of Brazilian companies used licensed software (88%), and among large companies, this percentage reaches 97%. The use of custom-ordered software and software developed by the company itself were mentioned by 43% and 18% of companies, respectively. The three main reasons cited by companies for introducing new or improved software are: improvement of internal procedures (35%), productivity gain (22%), and compliance with legal requirements (19%).

Commenting on the survey results, Alexandre Barbosa, manager of CETIC.br, notes that new ICTs enable new management practices aimed at innovation and performance improvement. “When used strategically, technology promotes the development of new products and services capable of improving company performance, as well as introducing innovation in business processes," he says.

The TIC Companies 2012 is available at: https://www.cetic.br/empresas/index.htm.

About CETIC.br
The Center for Studies on Information and Communication Technologies (CETIC.br) is responsible for producing indicators and statistics on the availability and use of the Internet in Brazil, disseminating periodic analyses and information about the development of the network in the country. More information at https://www.cetic.br/.

About the Brazilian Network Information Center – NIC.br
The Brazilian Network Information Center — NIC.br (https://www.nic.br/) is a civil entity, non-profit, that implements the decisions and projects of the Brazilian Internet Steering Committee. NIC.br's permanent activities include coordinating domain name registration — Registro.br (https://www.registro.br/), studying, responding, and handling security incidents in Brazil - CERT.br (https://www.cert.br/), studying and researching network technologies and operations — CEPTRO.br (https://www.ceptro.br/), producing indicators on information and communication technologies — CETIC.br (https://www.cetic.br/) and hosting the W3C office in Brazil (https://www.w3c.br/).

About the Brazilian Internet Steering Committee – CGI.br
The Brazilian Internet Steering Committee is responsible for establishing strategic guidelines related to the use and development of the Internet in Brazil, coordinating and integrating all Internet service initiatives in the country, promoting technical quality, innovation, and dissemination of offered services. Based on principles of multistakeholderism, transparency, and democracy, CGI.br represents a model of multistakeholder Internet governance with effective participation of all sectors of society in its decisions. One of its formulations is the 10 Principles for Internet Governance and Use (https://www.cgi.br/principios). More information at https://www.cgi.br/.

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